Cookie Policy
Effective date: May 13, 2026 · Last updated: November 1, 2026
What are cookies?
This Cookie Policy explains what cookies are and how we use them, the types of cookies we use — i.e. the information we collect using cookies and how that information is used — and how to manage the cookie settings.
Cookies are small text files that are used to store small pieces of information. They are stored on your device when the website is loaded on your browser. These cookies help us make the website function properly, make it more secure, provide a better user experience, and understand how the website performs and analyse what works and where it needs improvement.
A few pages also use your browser’s local storage (a similar on-device store, not a cookie) purely for page functionality — for example to remember a countdown you have already started, or to save your progress inside one of our practice tools. This information stays on your device, is not sent to us, and is not used for tracking.
How do we use cookies?
As with most online services, our website uses first-party and third-party cookies for several purposes. First-party cookies are mostly necessary for the website to function the right way, and they do not collect any of your personally identifiable data.
The third-party cookies used on our website are mainly for understanding how the website performs, how you interact with our website, keeping our services secure, providing advertisements that are relevant to you, and all in all providing you with a better and improved user experience and helping speed up your future interactions with our website.
Types of cookies we use
| Cookie | Duration | Category | Description |
|---|---|---|---|
ea_consent |
1 year | Necessary | Stores your cookie consent preference |
AWSALB |
7 days | Necessary | AWS load balancer — may appear under higher traffic |
AWSALBCORS |
7 days | Necessary | AWS load balancer CORS — may appear under higher traffic |
laravel_session |
2 hours | Necessary | Session management on checkout (ThriveCart) — may appear on checkout pages |
wpEmojiSettingsSupports |
Session | Necessary | WordPress emoji compatibility check |
eaa_ab_* |
60 days | Necessary | Remembers which page variant you were shown so your experience stays consistent — only appears while we are running an A/B test on a page |
_ga |
13 months | Analytics | Google Analytics — counts page views |
_ga_* |
13 months | Analytics | Google Analytics — session tracking |
_clck |
1 year | Analytics | Microsoft Clarity — session recording user ID |
_clsk |
1 day | Analytics | Microsoft Clarity — session recording data |
eaa_abv |
1 year | Analytics | Anonymous visitor ID used to de-duplicate A/B test measurements — only appears while we are running an A/B test on a page |
_eaa_utm |
3 months | Analytics | Remembers which campaign, ad or source brought you to the site (last-touch), so we can attribute orders to the right traffic channel and ad |
_fbp |
3 months | Advertisement | Meta Pixel browser ID — tracks ad interactions |
_fbc |
3 months | Advertisement | Meta click ID — set when you arrive from a Meta ad, so a purchase can be attributed to the ad you clicked |
Managing your cookie preferences
When you first visit our website, you will be shown a cookie banner allowing you to accept or decline non-essential cookies. You can change your preference at any time by clearing your browser cookies and revisiting the site, which will present the banner again.
You can also manage or delete cookies directly through your browser settings:
- Chrome: https://support.google.com/accounts/answer/32050
- Safari: https://support.apple.com/en-in/guide/safari/sfri11471/mac
- Firefox: https://support.mozilla.org/en-US/kb/clear-cookies-and-site-data-firefox
- Internet Explorer: https://support.microsoft.com/en-us/topic/how-to-delete-cookie-files-in-internet-explorer-bca9446f-d873-78de-77ba-d42645fa52fc
For any other browser, please refer to your browser’s official support documentation.
Attribution
This site includes GeoLite2 data created by MaxMind, available from maxmind.com.